ANTONINO OMAR AMATO
Fractional Head of Design
Strategic design leadership for B2B startups and tech companies. I transform complex products into intuitive experiences.
Services
Tailored design solutions for your needs
Fractional Head of Design
Design leadership for complex B2B products. Design system management, design review and coordination with dev.
- Min. 5 days per month
- 2 alignment meetings/week
- Design review feature development
- Design system management
- Dedicated Slack/Teams
UX Audit
In-depth analysis of digital products. I identify usability, accessibility and design system issues.
- Kickoff call with stakeholders
- Analysis of 2-3 critical flows
- Complete PDF report
- 3-5 redesigned screens
- Walkthrough call (60 min)
Website & Landing Page
Landing pages and websites from scratch. From discovery to final design ready for development.
- Dedicated discovery session
- Wireframe + UI design Figma
- Desktop + mobile design
- 1 round of revisions
- Dev-ready handoff
Pricing
Transparent rates for every type of project
| Service | Description | Price | Time |
|---|---|---|---|
| Fractional Head | Design leadership (min 5 days) | €400/day | On retainer |
| UX Audit | Complete analysis + report + mockups | €3,500 | 2-3 weeks |
| Landing Page | Complete desk + mobile design | €2,200 | 10 days |
| Consulting | 1:1 call for specific issues | €200/hour | Ad-hoc |
* UX Audit: promotional price, valid until end of month
Portfolio
Projects that made a difference
Main Projects
Movyon - Autostrade per l'Italia
Lead Product Designer (4 designers team)
C2 RTM-4 - Device Monitoring
Control room application for highway device monitoring. Introduced hypothesis-driven design methodology, created comprehensive design system, managed team of 4 designers for real-time dashboard customization.
Led 4-person design team • Implemented company-wide design system • Real-time videowall management
Rekord.io - Data Integrity & Trust
Lead Product Designer
Digital Product Passport (AMRC)
Digital passport system for AMRC wind turbine component tracking and maintenance. Designed mobile-first interface for field technicians to access complete component lifecycle data, manufacturing specifications, quality metrics, and compliance documentation via QR code scanning. Implemented hierarchical information architecture supporting both overview and detailed component analysis.
QR code to data access: <30 seconds • 100% component traceability • Reduced maintenance time from hours to minutes
Movyon - Autostrade per l'Italia
Senior UX Designer
BSB Video Management
Complete renovation of legacy camera management system. Redesigned user flows for technicians and radio operators, implemented dark mode for low-light environments, improved operator shortcuts for rapid problem identification.
Dark mode implementation • Optimized user flows for 600+ operators • Accessibility improvements
Movyon - Autostrade per l'Italia
Senior Design Consultant / Lead Designer
SIV - Highway Management Platform Redesign
User-centered redesign of Autostrade highway management system. Improved operator efficiency by 60% through innovative dashboard and metro-inspired synoptic visualization. Reduced response time by 80% with optimized interface design.
60% Usability Improvement • 80% Faster Response Time • WCAG AA+ Compliance
Italiaonline
Senior UX Designer
Pagine Bianche In Memoria
Digital memorial platform celebrating memories of people and places. Led comprehensive UX research with 25 users, created user journeys, wireframes, and built complete design system with atomic design approach.
25 user testing sessions • Significant usability improvement across all devices
Movyon - Autostrade per l'Italia
Senior UX Designer (Design System Lead)
Design System - Front End Commons
Enterprise design system used by 12+ applications. Built comprehensive component library supporting light and dark modes, collaborated with Studio Volpi for evolution. Standardized design across SPA, TMS, BVW, FFM, and more.
Used by 12+ enterprise applications • Light & Dark mode support • Team collaboration
Other Products
ClearScore - Consumer FinTech
Financial Health Insights
nKoda - Music Tech
Digital Music Score Platform
Yumpingo - Hospitality Tech
Restaurant Feedback Platform
Comqura - Healthcare Startup
Pharmacy Delivery App
Experience
My professional journey in design
Rekord AG
Remote
Freelance Senior Product Designer
Digital Product Passport system for AMRC wind turbines. Real-time monitoring and component traceability for maintenance technicians.
Movyon
Florence
Senior UX Designer Consultant
IoT & OT software design. User research, wireframing, design specifications for 600+ control room operators.
Italiaonline
Milan
Senior UX Designer Lead
Design vision and leadership. Design System with atomic design approach for 29.8M monthly users.
nKoda / ClearScore / Yumpingo
London / Remote
Lead UX/UI Designer
Music tech, fintech, restaurant CX. 110K+ music database, design systems, user testing.
Paradigma
Catania
UX/UI Designer
Startup & brand design. Apps, web apps, e-commerce for Orange Fiber, Telecom Italia, Moak Coffee.
Testimonials
What professionals I worked with say about me
“I worked with Omar for years back in Italy and I've been inspired and motivated many times by his outstanding creativity and his expertise across the whole design process and thinking. Was a pleasure to work with and learn from him.”
Fabio Laneri
Principal Designer at Viator
“Omar is a hard working and very serious team player with a very impressive background in the UI/UX field. His ability to deal with multiple projects and produce creative and smart designs was unlike any I've seen before.”
Antonio Di Mariano
Senior Python Developer at SoftwareOne
“A true artist with great ideas: can turn a bunch of lines of code into a true piece of art. Really funny to work with and we formed a great team together.”
Alessandro Scuderi
Storyteller & Copywriter
“Excellent skills in UI/UX design and great taste in graphics and logo design. Built high quality Photoshop & Illustrator templates with HTML, CSS & Javascript.”
Enrico Tuttobene
Full Stack Developer at Automattic
About Me
I have 12+ years of experience designing complex digital products for companies like Movyon (smart mobility), ClearScore (fintech), nKoda (music tech), Paradigma and others.
I specialize in transforming hard-to-use products into intuitive and scalable experiences. My expertise covers design systems, user research, interaction design and design leadership for distributed teams.
Currently working as a Fractional Head of Design on retainer with B2B startups and companies, helping them grow quickly while maintaining high design quality. I've collaborated with developers, product managers and founders in Italy and abroad.
What I do: Strategic design leadership for complex B2B products • UX Audit and digital product optimization • Design system governance and team mentoring • Landing pages and dev-ready web design
Let's get started?
Book a 30 min call to discuss your project with no commitment